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Reduce development cycles, save costs, resources and eliminate recalls!

Back in Michigan | October 21, 22 & 23, 2025
3 DAYS | AN EXPECTED 250 EXHIBITORS

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250+ exhibitors

Find the exhibitors, presentations, demonstrations and workshops you need to reduce development time, cut costs and eliminate recalls – all under one roof

It’s the only show truly dedicated to automotive testing and development. See the latest in vehicle and component testing and validation technology - everything you need to build better cars and accelerate testing and development programs

Exhibition, Innovation Showcase, The Future of Automotive Testing Conference and more…

What to expect in 2025:
  • A free-to-attend exhibition - explore the latest industry developments from 250+ specialist suppliers at the forefront of test, development and validation phases, from prototype through to production. Source solutions and services to shorten product development lifecycles, accelerate the development of next-generation technologies, while eliminating recalls and increasing product quality. See the full EV testing eco-system on display, next-gen powertrain test and evaluation systems, technologies for ADAS development and validation, end-of-line testing, data analysis, software development, hot and cold climate testing, aerodynamics and wind tunnel testing, and much more!
  • Innovation Showcase | - Special short sessions or showcases will highlight innovative concepts, prototypes, and future trends in automotive testing. These sessions offer a glimpse into emerging technologies and concepts that could shape the future of automotive testing.
  • The Future of Automotive Testing Conference | – hear industry leaders share strategic insights into the future of automotive testing, highlighting emerging trends, and sharing their vision for the industry, with diverse perspectives from automotive OEMs, suppliers, testing laboratories, research institutions, and regulatory bodies. Engage in-depth technical sessions such as simulation and virtual testing, environmental testing, agile testing methodologies, and advanced sensor technologies. There will be ample networking opportunities for attendees to connect with peers, industry experts, and potential collaborators.
  • Ample opportunities for networking with industry peers.
  • And more features to be announced!

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Product areas

See the very latest technologies and services that are designed to ensure that the highest standards are met in terms of product quality, reliability, durability and safety.



  • Acoustic testing
  • Aerodynamic and wind tunnel testing
  • Automated test equipment (ATE)
  • Automatic inspection
  • Autonomous Vehicle (AV) and/or ADAS development, testing and validation
  • Battery Technology
  • Calibration
  • Climate Test Equipment
  • Climate Testing
  • Component testing
  • Connectors for Test Equipment
  • Corrosion testing
  • Crash test analysis
  • Data acquisition and signal analysis
  • Data post-processing
  • Durability Testing
  • Dynamometers
  • Electric & Hybrid Powertrain Testing
  • Electrical system testing
  • Electronics and microelectronics testing
  • EMC/electrical interference testing
  • End-of-line and/or in-line testing technologies
  • Engine/emissions testing
  • Environmental testing
  • Fatigue/fracture testing
  • Fuels and integrated systems testing
  • Hydraulics testing
  • Impact and crash testing
  • Impact testing
  • Interior Component Testing
  • Laboratory instrumentation
  • Logistics Systems
  • Materials testing
  • Measurement Data Management (MDM)
  • Mechanical testing
  • Media and Events
  • NVH analysis
  • Occupant/pedestrian safety
  • Quality management solutions
  • Quality testing and inspection
  • Reliability/lifecycle testing
  • Sensors and transducers
  • Software test and development
  • Stress/strain testing
  • Structural and fatigue testing
  • Telemetry systems
  • Test facilities
  • Test facility design
  • Test management software
  • Test simulation
  • Tire testing
  • Torsion testing
  • Track simulation and laboratory testing
  • Vehicle communication/diagnostics
  • Vehicle dynamics testing
  • Vehicle simulation
  • Vibration and shock testing

Media partners

Breaking News

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Data-driven collaboration between Altair and Databricks

Altair, specialist in computational intelligence, has partnered with Databricks, the data and AI company, to provide customers with next-generation capabilities for data unification, graph-powered intelligence and enterprise-grade artificial intelligence.

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Applus Idiada enhances VI-grade simulator with vibration and NVH capabilities

Applus Idiada has announced an investment in an Integrated Vehicle Dynamics & Ride Comfort Simulation Platform that will upgrade its existing VI-grade DiM250 driving simulator at its Santa Oliva facility in Spain, extending its capabilities into high-frequency vibration comfort and NVH development. The evolved configuration ...

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Kistler updates jBEAM Lab data analysis software

The data analysis software jBEAM Lab from Kistler has been updated to offer functions that enable more efficient analyses. As a result, raw data can be used to create diagrams and spectrograms regardless of the hardware.  

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View more industry news here

The Suburban Collection Showplace, USA

46100 Grand River Avenue
Novi
MI 48374
USA

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