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Reduce development cycles, save costs, resources and eliminate recalls!

Back in Michigan | October 21, 22 & 23, 2025
3 DAYS | AN EXPECTED 250 EXHIBITORS

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250+ exhibitors

Find the exhibitors, presentations, demonstrations and workshops you need to reduce development time, cut costs and eliminate recalls – all under one roof

It’s the only show truly dedicated to automotive testing and development. See the latest in vehicle and component testing and validation technology - everything you need to build better cars and accelerate testing and development programs

Exhibition, Innovation Showcase, The Future of Automotive Testing Conference and more…

What to expect in 2025:
  • A free-to-attend exhibition - explore the latest industry developments from 250+ specialist suppliers at the forefront of test, development and validation phases, from prototype through to production. Source solutions and services to shorten product development lifecycles, accelerate the development of next-generation technologies, while eliminating recalls and increasing product quality. See the full EV testing eco-system on display, next-gen powertrain test and evaluation systems, technologies for ADAS development and validation, end-of-line testing, data analysis, software development, hot and cold climate testing, aerodynamics and wind tunnel testing, and much more!
  • Innovation Showcase | - Special short sessions or showcases will highlight innovative concepts, prototypes, and future trends in automotive testing. These sessions offer a glimpse into emerging technologies and concepts that could shape the future of automotive testing.
  • The Future of Automotive Testing Conference | – hear industry leaders share strategic insights into the future of automotive testing, highlighting emerging trends, and sharing their vision for the industry, with diverse perspectives from automotive OEMs, suppliers, testing laboratories, research institutions, and regulatory bodies. Engage in-depth technical sessions such as simulation and virtual testing, environmental testing, agile testing methodologies, and advanced sensor technologies. There will be ample networking opportunities for attendees to connect with peers, industry experts, and potential collaborators.
  • Ample opportunities for networking with industry peers.
  • And more features to be announced!

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Product areas

See the very latest technologies and services that are designed to ensure that the highest standards are met in terms of product quality, reliability, durability and safety.



  • Acoustic testing
  • Aerodynamic and wind tunnel testing
  • Automated test equipment (ATE)
  • Automatic inspection
  • Autonomous Vehicle (AV) and/or ADAS development, testing and validation
  • Battery Technology
  • Calibration
  • Climate Test Equipment
  • Climate Testing
  • Component testing
  • Connectors for Test Equipment
  • Corrosion testing
  • Crash test analysis
  • Data acquisition and signal analysis
  • Data post-processing
  • Durability Testing
  • Dynamometers
  • Electric & Hybrid Powertrain Testing
  • Electrical system testing
  • Electronics and microelectronics testing
  • EMC/electrical interference testing
  • End-of-line and/or in-line testing technologies
  • Engine/emissions testing
  • Environmental testing
  • Fatigue/fracture testing
  • Fuels and integrated systems testing
  • Hydraulics testing
  • Impact and crash testing
  • Impact testing
  • Interior Component Testing
  • Laboratory instrumentation
  • Logistics Systems
  • Materials testing
  • Measurement Data Management (MDM)
  • Mechanical testing
  • Media and Events
  • NVH analysis
  • Occupant/pedestrian safety
  • Quality management solutions
  • Quality testing and inspection
  • Reliability/lifecycle testing
  • Sensors and transducers
  • Software test and development
  • Stress/strain testing
  • Structural and fatigue testing
  • Telemetry systems
  • Test facilities
  • Test facility design
  • Test management software
  • Test simulation
  • Tire testing
  • Torsion testing
  • Track simulation and laboratory testing
  • Vehicle communication/diagnostics
  • Vehicle dynamics testing
  • Vehicle simulation
  • Vibration and shock testing

Media partners

Breaking News

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rFpro launches digital twin of rural UK road for automated driving and vehicle dynamics development

Simulation software specialist rFpro has developed a highly detailed digital model of a rural road network near the village of Harbury in Warwickshire in the UK. The model offers a multi-functional simulation solution for vehicle development, ranging from vehicle dynamics and automated driving to powertrain ...

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How modeling and simulation drive safer battery management systems in EVs 

Globally, battery demand grew by 70% in 2023 compared with 2022, driven by rising electric vehicle (EV) sales. Safety has remained a top priority, as the high energy density of lithium-ion batteries poses a risk of failure if operating conditions stray from their design parameters. As ...

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The ‘golden ears’ that fine-tune Nissan audio systems

This is the story of how one engineer’s trained ears are shaping Nissan’s next generation of in-vehicle sound. Patrick Dennis is a good listener. In fact, he has built a career on his ears. Countless hours of listening to music in cars, homes ...

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View more industry news here

The Suburban Collection Showplace, USA

46100 Grand River Avenue
Novi
MI 48374
USA

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